Reward direct bookers. Recognise repeat guests.
A loyalty programme for independent hotels and resorts. Wallet passes guests actually use, gift cards that finance themselves, and a managed launch from a team that has done this hundreds of times. Steal margin back from the OTAs.
Photo: Hotel reception with key card, wallet pass on phone, branded gift card
What we hear from independent hoteliers
Loyalty is meant to be the moat. Most platforms make it a chore.
The OTA tax keeps eating you
Every booking through booking.com or Expedia costs you 15–25%. You need a reason for guests to come direct — and a way to remind them between stays.
Big-chain points programmes don't fit you
You're not Marriott. You don't have a 200-property network to back a points programme. But you also can't afford to be invisible to repeat guests.
Front desk is busy. Marketing is buried.
Welcome a guest, take a booking, sort housekeeping. There's no time to be running marketing campaigns. You need loyalty that runs itself once it's set up.
What we'd build around your front desk
Wallet pass on check-in. Gift cards on checkout.
App-less leads — guests join at check-in with one tap. Web Shop ties direct-booking rewards together. Gift cards turn the lobby into a revenue line.
Lead product
App-less Wallet
Branded wallet passes guests use without an app.
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Pairs well
Web Shop
Loyalty wired into direct bookings + extras.
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Pairs well
Gift Cards
Weekend-break vouchers, Christmas gifts, room credit.
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Pairs well
Loyalty+
Managed launch + ongoing campaign support.
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“My customers love it, so I love it!”
Caroline · Dorset Resort
Hotelier FAQ
What independent hotels ask before they sign.
Does this work with our PMS?
It works alongside your PMS rather than replacing it. Guest details captured at check-in, loyalty earnings tracked separately and tied back. We've integrated with several common PMSes — tell us yours on the call.How do we incentivise direct bookings specifically?
Wallet pass nudges promote direct booking with a points multiplier or a complimentary upgrade. Combined with a web-shop integration, repeat guests get the easy direct-booking path, and the OTA path becomes the harder one for them.What about multi-property loyalty?
Yes — guests' balances travel across your sister properties under the same programme. We can scope cross-property setup on the discovery call.Can we sell gift cards for stays online?
Yes. Branded e-gift cards through your website, physical cards through the lobby. Redeemable against room rates, spa, dining — whatever you choose. The float is yours from the moment they're bought.
Want to see what direct-booking rewards would look like?
Tell us your property and your average OTA commission rate. We'll model what a loyalty programme would have to deliver to pay for itself — and how quickly it would.