Earn the return visit. Steal back from the OTAs.
A loyalty programme for B&Bs — no app, no clunky kiosk in the breakfast room. Guests join with one tap, get reminded of you when they're planning their next break, and earn rewards that cost you a fraction of what booking.com takes.
Photo: B&B welcome scene — breakfast table, key on the counter, wallet pass on phone
B&B realities
You're great with guests. The data isn't.
Guests rebook through booking.com
They had a wonderful stay. They mean to book direct next time. They forget. They open the app they always use, and you give 15% to an OTA again. You need a way to be the reminder.
Most guests won't download an app
The B&B audience skews older, less app-keen, and doesn't want another login. Anything that requires the App Store is dead on arrival. You need loyalty that lives in the wallet they already have.
You're a hospitality business with no time for marketing
You're making beds, cooking breakfast, and turning rooms. The last thing you need is a CRM to maintain. You need launch help, not just software.
What we'd set up for you
Wallet passes. A managed launch. Gift cards for stays.
App-less is the lead — your guests just need to tap, no download. Loyalty+ is the launch help so you don't have to figure it out alone.
Lead product
App-less Wallet
Guests join with one tap. No app. No login.
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Pairs well
Loyalty+
We run the launch and the campaigns with you.
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Pairs well
Gift Cards
Sell weekend-break gift cards. Big at Christmas.
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Pairs well
Collaborative Community
Recommend local cafés — and have them recommend you.
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“I feel lifted.”
Karen · The Ivy B&B
B&B FAQ
What B&B owners ask on the call.
How do guests join without an app?
A QR code at check-in, or a printed card on the bedside table. They scan, the pass lands in Apple Wallet or Google Wallet, they're in. Two seconds, no download, no password.Will this help me win bookings back from booking.com?
Indirectly — it gives you a reason to be in the customer's wallet between stays. Wallet passes can send push notifications: "thinking of a winter getaway? Direct booking gets you 10% off and £20 of breakfast credit." The OTA doesn't get to send that.Can guests redeem rewards at local cafés and pubs?
Yes, if those venues are on Gain Loyalty too. The collaborative community means a guest staying with you can use their points at the café down the road — and that café's regulars find you when they're booking a weekend away. Hospitality clustering, built in.I'm not technical. Can I actually run this?
Loyalty+ exists for exactly that reason. We set everything up, design the launch creative, run the first campaigns with you, and only step back once it's running on autopilot. You're not on your own.
Want to see your wallet pass?
We'll mock up a branded pass for your B&B and send it to your phone. Takes 10 minutes. Decide afterwards.