The regulars who pay cash. Now you know who they are.
Loyalty for delis runs on your existing scales, lives in customers' Apple or Google Wallet, and quietly tracks every cheeseboard, every Saturday-morning sourdough run, every Christmas hamper. So you can actually do something with it.
Photo: Deli counter with cheese, charcuterie and a wallet pass on a phone
What we hear from delis
Hard to grow what you can't see.
Cash regulars are invisible
The customer who buys a cheeseboard every Friday is your best customer. But if she pays cash, she's a stranger to your data. No way to say thanks, no way to win her back if she stops coming.
Customers don't know what else you do
Hampers, catering, tasting evenings, Christmas pre-orders — half your existing customers have no idea you do any of it. They find out from someone else, six months later.
Punch cards belong on the bin
Customers lose them. Staff stamp them inconsistently. They make your counter look cheap. You want loyalty, you don't want a 1990s loyalty card lying on the floor.
What we'd put together for you
Loyalty on your scales. Marketing in their wallet.
The lead is Avery Berkel — same scale, loyalty appears on the receipt. Then wallet passes do the heavy lifting outside the shop.
“We found the whole set-up process very easy and your team held our hands through it. The customer feedback has exceeded our expectations and it's attracting new customers.”
Simon Fishwick · S&B Deli, Otley, West Yorkshire
Delis' FAQ
What other delis ask before signing up.
How do we get cash customers onto a wallet pass?
QR code on the counter, NFC tag at the till, or just a chat from the team. One tap, pass added, they're in your programme. No app to download — that's the point.Can we promote our catering and hampers through this?
Yes. Wallet passes push notifications to the customer's lock screen — exactly where they'll see them. Run a campaign for your Christmas hampers, send a 'tasting night this Friday' nudge, follow up on a quiet week. Built in.What if we don't have Avery Berkel scales?
No problem — we run on iPad / Android kiosks too, or wallet-only if you'd rather. Avery Berkel is the lead product because it's invisible to the till workflow, but the loyalty programme works whatever your kit.How quickly can we be live?
Two to four weeks from your first call. Includes setup, branded media, staff training, and a launch plan — not just software being switched on.
Want to see how it'd run in your deli?
Tell us your trade, your scales, and your busiest day. We'll show you what loyalty would look like at your counter — and what the wallet passes would say.