One loyalty programme. In the shop and online.
If you sell online, your customers shouldn't have to track two balances. Web Shop ties your e-commerce store into the same loyalty programme that runs on your kiosk — one account, one balance, everywhere you trade.
Bakery
Sourdough loaf
£4.50
How online + in-shop meet
Earn at the till. Redeem in the basket. Or the other way round.
Vertical flow because the online journey doesn't have to be the start — it just has to be connected.
01
Customer shops online
They sign in to your web store with their loyalty account — or sign up at checkout. Same record as the kiosk in the shop.
02
Points earned at checkout
Spend triggers points — your usual rules apply. The balance updates instantly across kiosk, web store, and wallet pass.
03
Redeem wherever they want
Apply points or a gift card balance to an online order. Or save them and walk into the shop to redeem later. One unified balance.
What you get
Your web store, your loyalty programme, one source of truth.
Integration
Works with the platforms you use
WooCommerce, Shopify, custom carts — we plug into the store you already have. No need to migrate, no need to rebuild your shop front.
Accounts
Customers have one identity
Whether they signed up at the kiosk, online, or via an Apple Wallet pass — it's the same account. The balance follows them across every channel.
Gift cards
Sell e-gift cards from your website
Recipients get them by email, redeem online or in the shop. The float lands in your account the moment they're bought.
Vouchers
Issue voucher codes that work everywhere
Run a 10%-off email campaign? The code works at the kiosk and at the online checkout. No "online only" or "in-store only" caveats unless you want them.
Analytics
See who buys where
Track which customers shop online, which shop in person, which do both. Use it to design promotions that move customers between channels.
Branding
Loyalty UI stays on-brand
The points balance, the redeem button, the sign-up prompt — all styled to match your store. Your customer never feels like they've left your brand.
“My customers love it, so I love it!”
Caroline · Dorset Resort
Want loyalty wired into your web store?
Tell us what platform you're on and what your current loyalty looks like — we'll scope the integration on the call.