Run loyalty on the scales you already use.
A proven, affordable solution for butchers, farm shops, delis, fishmongers and greengrocers — anyone running Avery Berkel scales. Customers earn points as you weigh. No second device on the counter, no till workflow change.
Avery Berkel
Loyalty card
Village Butchers
Why it fits your trade
Loyalty that disappears into how you already work.
Hardware
On your existing Avery Berkel
No new kit on the counter. The loyalty programme runs through the scale you've used for years — your team's muscle memory doesn't change.
Cards & mobile
Branded loyalty cards + mobile users
Customers can use a branded card, an Apple/Google Wallet pass, or both. Earn at the scale either way — no "sorry we can't do that here".
Christmas Club
Christmas Savings Club built in
Add a Christmas Savings Club to customers' loyalty cards. A 100-year-old butcher tradition the platform makes effortless — prepay weekly, redeem in December.
Gift cards
Sell your own branded gift cards
Physical or e-gift cards, redeemable at the counter or online if you run a web store. Cash today for product later.
Marketing
Email + SMS without bolt-ons
Know your customers and stay in touch — vouchers, promotions, weekly specials. Built into the platform, no separate tool to manage.
Speed
Live in 2–4 weeks
From subscription to your first customer earning points: a month. Includes setup, training for your team, and launch support.
Already proven
Why butchers, delis and farm shops keep choosing this.
Nothing changes at the till
Your team weighs the same way they've always weighed. The loyalty layer sits underneath — customers see points appear on the receipt, you see new repeat business in the data.
Built for the seasons
Christmas Savings Club, Mother's Day gift cards, Easter promotions, summer farm-shop pushes — the platform fits the trade, not the other way round.
“We found the whole set-up process very easy and your team held our hands through it. The customer feedback has exceeded our expectations and it's attracting new customers.”
Simon Fishwick · S&B Deli, Otley, West Yorkshire
Already on Avery Berkel? Let's talk.
Tell us your scale model and your trade. We'll confirm fit and walk you through how it'll look at your counter.