Compete with the supermarket on convenience. Win on story.
Loyalty that ties your shop, your web store and your weekly box scheme together. Customers earn while they shop, get nudges through the quiet months, and pre-pay for Christmas hampers from October. The seasonality stops being a problem.
Photo: Farm shop interior with produce, kiosk on the counter
Farm shop realities
Seasonal trade. Same overheads.
The quiet months kill you
August half-empty. February tumbleweed. You need a way to bring summer customers back when they've stopped driving past the gate — and to reward the ones who do come.
Cash, card, box scheme, web — four databases of nothing
Customers shop with you across all your channels but you can't see the pattern. The lady who buys a box every fortnight is also the one who comes in for cheese on Saturdays — but you'd never know.
You're not Tesco. You can't compete on price.
And you shouldn't have to. But you do need to compete on something other than "it's a nice drive out" — because customers are busy, and the supermarket is closer.
What we'd build for you
One programme. Shop, web, box scheme.
Kiosk at the shop. Wallet pass for the regulars. Web Shop tie-in for box subscribers. Gift cards for Christmas. One customer record across all of it.
Farm shop FAQ
What we get asked at the farm gate.
Can it work with our weekly box scheme?
Yes — box subscribers earn points on every order, and the points are spendable in the shop, on the web store, or on the next box. One balance, three channels.We have very seasonal trade. Will the marketing actually help?
That's exactly when it earns its keep. Wallet passes push offers to the customer's lock screen — "first lambs in this weekend", "Christmas hampers open today", "asparagus is ready." SMS for the ones who don't carry a smartphone. You decide when, we make it easy.Do we need a web shop to make this worthwhile?
No. Plenty of farm shops just run the kiosk + wallet pass and never touch web. We add the web integration when and if you're ready.How does it handle pre-orders for Christmas?
Gift cards + Christmas Savings Club. Customers prepay across autumn, redeem in December against hampers and meat orders. Cash up front, demand locked in, no last-minute panic.
Want to even out the seasons?
Tell us your shop and your trade pattern. We'll sketch what a year of loyalty would look like — quiet months, Christmas, gates open.